I haven't always worked in advertising.

One reason for this is that during the first bit of my life, I was a child, and had to go to school. After leaving I had no idea what I wanted to do, so for the first 12 years of my working life I found myself working as a factory hand, oil refinery labourer, pest control operator, dish-pig, cook and builder’s labourer. I also had a couple of dead-end jobs.

Somewhere in amongst all this I heard about the existence of a job called copywriting, and at the ripe, old age of 26 found myself sitting amongst a gaggle of spottily privileged Mosmanites with names like Virgil and Tarquin whilst attending AWARD School at Saatchi & Saatchi, Sydney.

Soon after, one of my tutors, Tom Moult, was appointed Charles in Charge at Ball WCRS and gave me my first job in advertising, for which I will be eternally grateful.

Since then I have worked at some of the most awarded and successful shops on both sides of the Tasman. Notable inclusions being a pre death-spiral Campaign Palace Melbourne, Mojo Auckland during its golden early noughties period, M&C Saatchi Sydney through a growth spurt that would put a steroid-addicted Croation teenage weightlifter to shame and DDB New Zealand.

During the four years I was at DDB it was named Campaign Brief Agency of the Year three times. It was Spikes Asia Agency of the Year, runner up for Advertising Age International Agency of the Year and won a multitude of other titles.

After then successfully contracting for numerous agencies and direct to clients for a number of years, I was lured in from the cold to take up my current role as ECD at M&C Saatchi New Zealand.

My work has been recognised at D&AD, Cannes, One Show, AWARD, AXIS, Caxtons, New York Festivals, London International, and various others. I have never entered the Chip Shop awards.

I have judged a number of local and international shows, tutored and lectured at AWARD School and ponitificated on New Zealand’s Ad Show. On which, despite having attended hundreds of shoots at which I've had some pretty good dummy-spits due to the talent staring straight at the camera, stared straight at the camera.