When energy drinks first started to gain traction in New Zealand, most of their market share came at Coke's expense. This resulted in a rare moment of reflection amongst the Sith Lords at Coca-Cola, during which they questioned whether they were as in touch with the youth market as they had thought. This allowed us the opportunity to step outside the usual formulaic approach to their advertising, but it still had to be a Coke spot. So rather than completely ditching the happy, Hillsongy, isn’t-the-world-wonderful formula, we took said behaviour and grafted it onto the most miserable See You Next Tuesdays known to personkind.

Every city has its nightmare traffic spots, but for sheer, spittle-on-the-windscreen inducing fury, few rival the southbound commute that culminates with a crawl across Auckland’s spectacularly unspectacular Harbour Bridge. After making it across at any time during the increasingly inaccurately titled Peak Hour, even most mild mannered person wants to find out who is responsible for the state of traffic in Auckland and where they live, then embark on a campaign of leaving dead animals on their doorstep. This poster for Coke occupied the enormous Oram’s site (just off the exit) and offered a more upbeat take on the bridge.